retail Archives

Designer Gary Card has given London’s LN-CC boutique a redesign that includes a sci-fi-looking wooden tunnel and a room “shaped like the inside of a foot”.

Card, who designed the original interior of the east London store in 2011, said the challenge for him was using the knowledge he has accumulated since then to create something new.

“The question for myself this time was – can I use everything I’ve learned over the last decade to reimagine one of my most recognized projects,” he told Dezeen.

“Each room has a very different concept,” he added. “It’s become part of the tradition now to change the temperature and colour palette with each room and encourage a journey of identity and discovery.”

Wooden orange tunnel inside London fashion store — An octagonal wooden tunnel welcomes visitors

The store is the only physical shop for LN-CC, which is mainly an online business, and is spread across the ground and lower-ground floor of a former tie factory.

Visitors enter via an orange wooden tunnel with an octagonal shape reminiscent of the architecture in director Stanley Kubrick’s film 2001: A Space Odyssey.

Calisto room inside LN-CC — Each room in the store has different colours and materials

It is the third tunnel that Card has designed for the store, following its original orange tunnel and a later white version.

“The tunnel is LN-CC’s icon,” Card explained. “It’s been with us for over a decade now, so it had to be a significant feature.”

“We decided early on to bring it to street level and make the entrance something that had never been seen before as part of the store space,” he added.

“It’s a brand-new design and construction. We’ve brought back the orange from the first tunnel; the white is a nod to the second version from 2014.”

Blue room by Gary Card at LN-CC — A cobalt-blue room sits on the lower-ground floor

Each of the six rooms in the store has a different feel and different colours, which Card chose together with LN-CC’s buying and creative director Reece Crisp.

“The colours we settled on really amplify what we’re showcasing, the brand’s unique edit,” the designer said.

Cave-like Callisto room at LN-CC — The store is LN-CC’s only physical space

Among them is the Callisto room, which has a cave-like feel and a design that was influenced by the building’s existing structures.

“In the Callisto room, there was a circular part of a helter-skelter that used to be in the building – this used to be a tie factory and it was in the corner,” Crisp told Dezeen. “When we stripped the space back, we saw this sort of circle and that fed into how we wanted that space to be.”

In the Atrium, Card used tile adhesive to create the structures and patterns on the room’s wide lime-green pillars, which provide shelving for the store’s accessories.

Green pillars inside LN-CC Atrium — The Atrium room has green pillars decorated with tile adhesive

For LN-CC’s shoe room, known as the Midtarsal, Card drew on the anatomy of the human body to create an undulating, flesh-coloured interior.

“The shoe space, the Midtarsal room, that’s engineering to an incredible degree,” Crisp said. “We love the shape – like the inside of the foot – and how that warps the room.”

Throughout LN-CC, Card used a variety of different materials to bring the rooms to life.

“The space is a juxtaposition of lots of different materials,” he said. “So MDF, perspex, wood and concrete – I sought to take small cues from the original while innovating with a refreshed lens exploring the interplay between texture, colour and materials within the newly imagined rooms.”

Midtarsal room at London fashion store — The Midtarsal room has undulating shapes in a beige colour

The last room of the store is a club space, which features LED walls that can be used to turn the room into different colours or display messages.

“The club has always been a huge part of LN-CC’s identity, ” Card said. “It was never about selling clothes – the brand was an online business after all – it was about delivering experiences. So we wanted to do something really special with the new club.”

Club space at LN-CC — The LN-CC club space is lit by an LED wall

“It was a bit dark and gritty before, which was cool, but we knew we needed to raise the stakes for the latest store design without it losing its edge,” Card added.

“My right-hand man, Richard Wilkins, was the tech wizard for the space who created the lighting and amazing LED wall. The lighting totally transforms the space.”

Other recent London store interiors include a boutique sprayed with recycled newspaper pulp and a colourful Marylebone store with handpainted murals.

Reference

Interior Design

Al-Jawad Pike creates marble store for APL in NYC

By Zarkon Group,09/04/2024

British architecture studio Al-Jawad Pike has used colourful marble for the interiors of trainer brand Athletic Propulsion Labs’ second flagship store in Soho, New York City.

The interior of the 3,900-square-foot space (1,188 square metre) was laid out in a curving amphitheatre design, which the studio designed to be “simple yet severe” while creating a “completely immersive experience,” Al-Jawad Pike studio co-founder Jessam Al-Jawad told Dezeen.

The centrepiece of the Athletic Propulsion Labs (APL) store is five “vanity rooms” in a radial design, each clad in different-coloured onyx or marble stone with matching stone stools and back-lit mirrors.

The rainbow-colour array of stone, chosen by the client from different quarries, was “intended to represent the five boroughs of New York,” Al-Jawad said.

backlit colourful marble — Five vanity rooms are each clad in distinctive coloured onyx or marble

A teardrop-shaped column is located in the centre of the store, while boulder-like plinths positioned around the space are used for product displays.

The textured display plinths were developed with a bespoke fabricator based in New York, who CNC-carved the forms.

The studio incorporated various other materials into the scheme such as textured sprayed plaster on the walls, Romano travertine for the floor, and champagne-coloured anodised aluminium for the display boxes.

Athletic Propulsion Lab flag ship store by Al Jawad Pike — Al Jawad Pike completed the interiors for Athletic Propulsion Lab’s flagship store in New York

The aim of the store layout was to allow customers to see all the products from all parts of the store.

“We approached this by creating an architectural form that displays the product in a pan-optical array to provide visibility in completeness from almost any part of the store; whilst maintaining a seamless link between staff back-of-house functions at the basement level with the main retail space,” the studio explained.

The shoes are displayed in simple box frames, which are raised and lit up like artwork in a gallery. Ensuring that the trainers on display were the focal point was a main objective for the architects.

“The goal was to make sure the products were the main attraction in the store, while also making everything work smoothly for both customers and staff,” Al-Jawad Pike said.

The store’s semi-circular layout has street-facing windows that let in the light, and the studio also added adjustable warm lighting from the back-lit, semi-circular ceiling to provide additional illumination.

“We wanted to create a wash of light from above to bath the space in a warm and comfortable ambience,” said Al-Jawad.

“At its top, the perimeter wall banks into a semi-circular, back-lit stretch ceiling with adjustable warmth to dramatically alter the atmosphere in the space.”

Al-Jawad Pike was founded in 2014 by Al-Jawad and Dean Pike and aims to create spaces that “engender a sense of well-being and intrigue, as well as fun”.

Other retail interiors recently featured on Dezeen include Bottega Veneta’s Avenue Montaigne flagship store in Paris and Cúpla’s design for a boutique in central London.

The photography is by Ståle Eriksen.

Reference

Heavily textured walls with hanging pendants

Interior Design

Apparatus updates Los Angeles showroom to include a “modernist grotto”

By Zarkon Group,25/03/2024

New York-based studio Apparatus has redesigned its Hollywood showroom with multiple material schemas and a range of its lighting and furniture products to evoke a feeling of “discovery” for visitors.

The 5,000-square-foot (464 square metres) Hollywood showroom first opened in 2018 in a former warehouse. Apparatus redesigned the interiors – which previously consisted of bold geometric and neoclassical elements – opting for an experience featuring a progression of materials that create distinct experiences for each room.

Its three adjoining rooms were transformed with distinct finishes and reconfigured displays.

The first room’s walls and adjoining archways were covered in a coarse rock aggregate. Beds of similar stones fill small recessed gaps between the floor and the walls and a large circular mirror sits behind an installation of the Trapeze light configured as a mobile.

Heavily textured walls of Apparatus LA showroom — The entry program features wall with a rough texture

“Upon entering, you find yourself in our version of a modernist grotto,” said Apparatus.

“Here lights are relatively low, allowing you to experience our collections with slightly subterranean undertones.”

Apparatus trapeze chandelier — The “grotto”-like room features an installation of the Trapeze chandelier

The pre-existing archways were left intact and lead into the next space, which was finished in a silver-toned plaster custom produced by New York outift Kamp Studios. This surface treatment has a reflective quality meant to contrast the first space.

It has an installation featuring multiple of Appratatus’ iconic Cloud chandeliers that give the space an airiness when contrasted with the earthy textures of the first.

Apparatus LA showroom — The second room has a smooth, silvery finish on the walls

“Silvered walls reflect without revealing, giving the impression of being inside a Renaissance coffer,” said the studio. “After the grounding of the first space, this functions as a release.”

A third room is lined with cork wall panels with intricate grain patterning and includes an unattributed bird-themed tapestry.

Natural light comes in from overhead windows casting shadows on the double-height room, and includes several products arranged sparsely across the room.

“It’s about feeling discovery and moving through layers,” said Apparatus founder Gabriel Hendifar.

Throughout, light fixtures are hung low to emphasize a dream-like characteristic of the reimagined space.

As in Apparatus’s other showrooms in New York and London, the gallery’s interior design resembles the composition of famous paintings and historical architectural styles. Italian artist Giorgio De Chirico’s Surrealist works were referenced for this room.

Apparatus showroom — The third space features cork-lined walls and a double-height ceiling

According to the company, the space was also redesigned based on a creative narrative of a hypothetical person: a woman living in New York City during the 1960s.

The hypothetical person in this case experiences the cultural tensions of the time, between old world conventions and big changes in society, such as the moon landing, embodying the “tension between modernity and the arcane”.

“What would happen if this woman moved to Los Angeles a decade later to find herself? Our Los Angeles gallery is the answer,” said the studio.

Apparatus LA — The rooms were ordered to evoke a sense of discovery

Apparatus has displayed its full suite of products in this immersive setting. Collections on view include the Cloud pendant lamp and the Episode Settee sofa.

Other recent showroom designs include the London Camper store by James Shaw and Malbon Golf Coconut Grove store by 22RE.

The photography is by Matthew Placek.

Reference

A long, metallic conference table within an industrial-style building

Interior Design

Crosby Studios creates office-themed installation for The Frankie Shop

By Zarkon Group,23/03/2024

New York-based Crosby Studios has piled office equipment around a long metallic table as part of a pop-up installation for fashion brand The Frankie Shop in Los Angeles.

The month-long installation titled The Office was launched to coincide with LA Art Week and the Sag-Aftra film festival and marked the New York label The Frankie Shop‘s first presence in the Californian city.

The brand’s founder Gaëlle Drevet and Crosby Studios creative director Harry Nuriev met at his studio, talked for 2.5 hours and decided to work together.

The resulting installation occupies a trapezoidal building on Sunset Boulevard wrapped in metallic film on all sides.

Equipment like printers, office chairs and water coolers arranged around a room — Equipment like printers, office chairs and water coolers were arranged around the perimeter of the space

Inside, the warehouse-like space features a long table also covered in a reflective material, with matching cube-shaped stools set along either side.

Articulated desk lamps, microphones and bottles of water were arranged on the table as if set up for delegates at a convention.

Metallic table with water bottles and microphones on top — The central table featured microphones and water bottles as if set up for a meeting

Around the perimeter, Nuriev placed recycled office equipment, such as a large printer, a stack of binders and a pile of plastic-wrapped office chairs.

A row of water coolers was lined up along one end of the room, encircled with glowing light boxes to create sharp silhouettes of the equipment in front.

Pile of office chairs silhouetted against a bright light box — Light boxes that encircle the space create sharp silhouettes of the office furniture placed in front

“It’s not really about the office, it’s more about what happens after the office,” Nuriev told Dezeen. “I was thinking it’s time to officially move on from the office and consider the future. However, in this project, we’re uncertain about what the future holds exactly.”

A selection of apparel by The Frankie Shop is interspersed among the vignettes, while a “storage” area in the back serves as a fitting room.

Plastic-wrapped silver furniture — Some of the furniture is plastic-wrapped, appearing as though just installed or ready to be shipped away

Together, the industrial style of the building, the silvery materials, the lighting and the equipment served to highlight the brand’s reinterpretation of businesswear.

“The pop-up design blends a dynamic combination of fashion and nostalgia, where the power suits of the past seamlessly align with the modern attitude of The Frankie Shop,” said the team.

Metallics are commonplace in Nuriev’s interior projects, appearing prominently in a Berlin jewellery store, a Moscow restaurant and his own New York apartment amongst others.

However, he is vague about the reasons or intentionality behind this recurring theme.

Exterior of a building on Sunset Boulevard covered in reflective film — The exterior of the building on Sunset Boulevard is also covered in reflective film

“I don’t really think about ‘why’; it’s just my instincts, and I prefer to follow my feelings,” said Nuriev. “For this project, I had a vision of silver, and I think it works perfectly.”

Originally from Russia, the designer founded Crosby Studios in 2014 and is now based between New York and Paris.

Zoomed out view of The Frankie Shop building in LA — The month-long installation marks The Frankie Shop’s first presence in LA and was timed to coincide with the city’s art week

He recently completed the interiors for New York nightclub Silencio, based on the original location in Paris designed by film director David Lynch.

Nuriev frequently collaborates with fashion brands, on projects ranging from a virtual sofa upholstered with green Nike jackets to a transparent vinyl couch filled with old Balenciaga clothing.

The photography is by Josh Cho.

The Office is on show in Los Angeles from 23 February to 24 March. For more events, talks and exhibitions in architecture and design visit Dezeen Events Guide.

Reference

Colourful illustrations in Rixo Marylebone

Interior Design

Cúpla decorates Rixo Marylebone store with hand-painted murals

By Zarkon Group,19/03/2024

Interior design studio Cúpla has completed a boutique for fashion brand Rixo in central London that features hand-painted illustrations and colourful zellige tiles.

The clothing store on Marylebone High Street was revamped by Cúpla, whose creative director Gemma McCloskey is the twin sister of Rixo co-founder Orlagh McCloskey.

The interior designer had previously designed the brand’s flagship store on the King’s Road and wanted the refurbished Marylebone location to have a similar feel.

“We wanted the store to embody everything we had previously created for Rixo’s flagship store but within its own right,” Gemma McCloskey told Dezeen.

“A sense of escapism paired with a welcoming warmth within a boutique setting were the key emotions we wanted the customer to feel.”

As the brand sells hand-painted prints, the designer wanted the store’s interior to feature illustrations to reflect the style of the clothes.

Blue patterned sofa and archways in London fashion store — It features modified vintage furniture

“Understanding Rixo’s roots and the fact their USP is hand-painted prints, it felt tangible to represent the brand’s values and beginnings with the illustrations,” Gemma McCloskey said.

“Given the space is quite small, we treated it almost like a living room space within a home and felt we could make it all-encompassing and personal.”

Mirror in London clothing store — Artist Sam Wood created colourful illustrations for the store

Artist Sam Wood hand-painted murals and illustrations throughout the store, which has a bright and playful colour palette and also features traditional glazed Moroccan zellige tiles.

“We wanted the colour palette to feel really fresh and bright,” the designer explained.

“Although there is an abundance of colours used, every line of the mural or the ‘random’ coloured zellige tile layout was methodically composed to ensure a right balance between the colours was struck.”

The studio added decorative arches and classical mouldings to the store in a nod to the architecture and heritage of its Marylebone neighbourhood.

The store also features bespoke fitting room curtains with pickle-green and flora-pink stripes by fabric brand Colours of Arley.

Zellige tiles in Rixo Marylebone — Moroccan zellige tiles add to the playful interior

Cúpla used vintage furniture pieces throughout the store, which sells Rixo’s full collection including ready-to-wear and bridalwear.

“We actually modified existing pieces of vintage furniture, which had been previously sourced by [Rixo founders] Orlagh and Henrietta years ago in the early days of Rixo,” Gemma McCloskey said.

“They were the perfect fit for the space but didn’t have the functionality we required, so we decided to alter these instead or replace them.”

Illustrations at Marylebone store — The store is located on Marylebone High Street

“It was much more sustainable and because the pieces were from the early years of Rixo, they had sentimental value so we didn’t want to replace them,” she added.

Other recent London stores featured on Dezeen include a Camper store with a giant foot sculpture and a stationery store with a demountable interior.

The photography is courtesy of Rixo.

Reference

Interior Design

Lissoni Architecture creates New York showroom with “melting pot attitude”

By Zarkon Group,18/03/2024

Local studio Lissoni Architecture has expanded the Design Holding flagship in New York City, creating an entirely new floor outfitted with light displays and curving metallic installations.

Lissoni Architecture, the US branch of Italian studio Lissoni & Partners, created an entirely new second floor and redesigned a portion of the first floor for the Design Holding showroom, which displays furniture and lighting brands including B&B Italia, Flos, Louis Poulsen, Maxalto, Arclinea and Azucena.

Lighting and design elements from the brands were distributed across the second-floor space, spread out amongst vertical stone-clad panels, transparent, metal showcases, and curving chrome benches and walls.

Each area of the floor was dedicated to a specific brand and the interior architecture was tailored to each brand’s identity, according to the studio.

Red chair in showroom — The project encompasses a new second floor and an expansion and redesign of the first

“We wanted to share the melting pot attitude of New York City where everyone and everything can blend together holistically so we went to the essence of the iconic brands,” said Lissoni Architecture founder Piero Lissoni.

“[We highlighted] their DNA and proposed a common ground that could host and enhance the design codes of each identity.”

A wall of lights and windows — The studio created dedicated areas for brands including Flos and B&B Italia

For lighting brand Flos, the studio created a series of display cases backed by a transparent mesh. A magnetized, geometric Bilboquet light by designer Philippe Malouin is on display, as well as the Almendra chandelier affixed with almond-shaped flakes by Patricia Urquiola.

A testing room for clients was also created for the brand, which consists of a curved, metal wall that meets a series of angled panels that act as an entrance for the room.

Tables in a showroom — The various displays were informed by the “melting pot” attitude of New York City

Another corner of the floor was dedicated to the display of the Skynest chandelier by Marcel Wanders, which resembles an inverted basket interlaced with cords of light.

Displays for Flos and Louis Poulsen consist of inserted panels and curving planting beds that are populated with a number of lighting fixtures from both brands.

A room with a curving metal wall — Metallic panels, warm wood, and dark cladding were used throughout the second-floor space

Dark, metal cladding used in the Flos displays contrasts the off-white and beiges used throughout the Louis Poulsen space, but both flank a B&B Italia lounge that sits at the centre of the floor, which features a bright-red chair from the Up series by Gaetano Pesce.

A B&B Italia wardrobe was also created for the showroom, which sits next to an Arclinea kitchen display.

A black ash finish was used to clad a large cabinet unit, which sits behind a Thea island topped with a quartz waterfall countertop.

Lighting by Louis Poulsen, including the Patera Oval pendant by designer Øivind Slaatt, was tucked into the furthest corner of the space, with pieces distributed amongst wooden tables and a low-lying display unit.

A show room with white furniture — A separate entrance leads to a Maxalto space on the first floor

On the first floor, a new space dedicated to Maxalto is accessible through a separate entrance, with pieces such as the brand’s Arbiter sofa system positioned against walls clad in black.

Design Holding, a global retailer founded in 2018, recently added furniture brands Menu, By Lassen and Brdr Petersen to its portfolio after an agreement with Denmark-based company Designers Company.

Piero Lissoni announced the founding of the US branch of his studio last year, saying that the US has become more “open-minded” in terms of architecture.

The photography is courtesy Design Holding.

Reference

Interior Design

Isern Serra completes “serene” office for eyewear brand Gigi Studios

By Zarkon Group,13/03/2024

Sculptural custom-made furniture adds artistic flourishes to this otherwise minimal showroom and head office, designed by Spanish interiors studio Isern Serra for eyewear brand Gigi Studios.

Isern Serra was tasked with creating a holistic scheme for the 900-square-metre headquarters, occupying one floor of a building in the town of Sant Cugat del Vallès just north of Barcelona.

Isern Serra has filled the Gigi Studios headquarters with custom furniture

The brief called for a design that creates a sense of spaciousness and comfort while reflecting founder Patricia Remo’s vision of Gigi Studios as a brand.

“It is also serene, warm and elegant and conceptually close to the idea of a studio and away from the concept of a traditional office, without losing the practicality and functionality,” Isern Serra explained.

Rows of desks were replaced with more intimate work areas

The building’s rectangular floor plan features a central service core housing the lifts and toilets, with the workspaces, meeting rooms, kitchen and showroom occupying the surrounding O-shaped open space.

Serra and his team positioned the kitchen and showroom at one end of the plan and placed the meeting rooms and client areas at the other, leaving the longer sides open to optimise circulation.

Concrete bases for the work tables were cast in situ

Various bespoke furniture pieces, conceived by Isern Serra as “small works of art”, bring a distinct personality to the different formal and informal spaces.

These interventions were designed to embody Gigi Studios’ design ethos while standing out against the warm and minimal backdrop.

“The project aims to experiment with the limits of the workspace and seek a new concept that goes hand in hand with the idea of domus and museum,” Isern Serra explained.

Curtains can be used to cordon off the lounge area

A large circular sofa framed in stainless steel provides a bold statement in one of the reception areas.

The sculptural piece fulfils a dual function as a seating area and a space for working, with tables and book storage integrated into the backrest around the perimeter.

Similarly, the building’s central core is wrapped in a layer of built-in storage units including circular stainless-steel niches that incorporate shelves for displaying books and materials.

Rather than a typical office layout with rows of workstations, the large open spaces are separated into more intimate zones with a more domestic scale.

A Boa Pouf by Sabine Marcelis provides informal seating

Next to the lobby is a design area featuring tables made from concrete that was cast in situ. Task seating surrounds the work table and a taller table is accompanied by stools, while lenses for the different glasses are stored in a custom-made unit.

The second workspace features a large C-shaped sofa with a concrete base that was also cast in situ. Custom-made tables and one of Sabine Marcelis’s Boa Poufs complete this lounge-style space, which can be visually separated from the rest of the office using curtains on either side.

The showroom is visible from the office through a circular window

A circular window with rounded edges provides a glimpse of the showroom, which is dominated by two sculptural tables with concrete tops supported by rough chunks of travertine stone.

A built-in tiered display is used to highlight different Gigi Studios’ eyewear. The rest of the collection is housed in a backlit cabinet, while a mirror-fronted unit conceals a large screen used for presentations.

The kitchen is located next to the showroom so that the two spaces can easily be used together for events. Here, a homely, Mediterranean feel is created via a five-metre-long sharing table, custom-made alongside the accompanying stools.

Display tables in the showroom are held up by rough chunks of travertine

The sizeable kitchen island is finished in micro-cement and features a curved base that enhances its sculptural presence.

A curved corridor incorporating a sofa niche on one wall provides access to offices and a meeting room positioned to have the best views of the surrounding countryside.

Internal columns are used to support one end of concrete tables built in each of the workspaces, furnished with classic designs including Marcel Breuer’s Wassily and Cesca chairs.

Large sharing tables allow for communal eating in the kitchen

Interior designer Isern Serra founded his self-titled studio in Barcelona in 2008 and works across architecture, interiors and industrial design.

Previous projects including a rose-coloured shop for Barcelona’s Moco Museum that was based on a computer-generated image and a minimalist office for digital artist Andrés Reisinger, which was named small workplace interior of the year at the 2023 Dezeen Awards.

The photography is by Salva López with art direction by Aasheen Mittal.

Reference

Store interior with green stucco columns and radial grey floor tiles

Interior Design

22RE invokes “stillness” inside green Miami golfing boutique

By Zarkon Group,10/03/2024

Los Angeles studio 22RE has used pale-green stucco informed by Miami’s colours and golf courses for the interiors of a golf clothing boutique in the city.

A few blocks from the ocean, the Malbon store in Coconut Grove serves a large customer base for the brand in South Florida – a popular golfing destination thanks to year-round warm weather.

The verdant neighbourhood and Miami’s distinct architecture provided 22RE with a starting point to build upon, aiming to create a tranquil space amongst such vibrancy.

“We intended to create an oasis within the city, one that invoked stillness – a feeling that Malbon customers are accustomed to while they’re out on the green,” 22RE founding principal Dean Levin told Dezeen.

Golf clothing boutique with green stucco walls — Pale green stucco covers the walls, columns and ceiling beams

The store’s most striking feature is the pale green stucco that covers the majority of vertical surfaces and ceiling beams that form square archways overhead.

“The shade of green used throughout the space was inspired by the studio’s first visit to the location, and inspired by the vibrant hues associated with Miami as a city,” said Levin.

Accessories displayed on stainless steel shelves, surrounded by green stucco — Merchandise is kept to the perimeter of the store, displayed on stainless steel rails and shelves

The placid hue is contrasted with stainless steel elements including the sales counter and a doorway to the stock room.

From the centre of the space, mid-grey handmade Mexican tiles are laid across the floor in a radial pattern, emanating from a circular plaque that displays the brand’s monogram.

Filleted stucco surfaces contrast an aluminium open-cell grid ceiling — Filleted stucco surfaces contrast the aluminium open-cell grid ceiling

A ring-shaped installation above, suspended from an aluminium open-cell grid ceiling, also bears the Malbon logo scribed repeatedly in white neon.

Four columns and a pair of stainless steel benches define this central area, which is intentionally devoid of merchandise to create a moment for pause and conversation between customers.

Clothing and accessories are kept to the perimeter, displayed in illuminated niches on stainless steel rails or shelves.

“In retail stores, there is a predominantly unchanging relationship between salesperson and customer,” Levin said. “We wanted to consider and account for the things we could – foot traffic, merchandising and general flow.”

Detail of a stainless steel bench made from perpendicular planes — A pair of stainless steel benches offer a place for pause and conversation in the middle of the boutique

Behind the street-facing windows, white stones cover the floors and plants so that the store “feels like a natural extension of the vegetation and foliage” in the surrounding area, said Levin.

“Through juxtaposing a variety of different materials both organic and industrial, the Malbon Miami storefront is an accurate reflection of the values we celebrate and preserve as an architecture and design firm,” he added.

Storefront with greenery behind large windows — The storefront contains greenery to create a natural extension of the verdant surroundings of Coconut Grove

Miami has grown significantly as a retail destination over the past decade, with a large concentration of new luxury stores in the city’s Design District.

Brands including Louis Vuitton, Off-White and Christian Louboutin all have distinctly designed outposts in the neighbourhood.

The photography is by Erik Stackpole.

Reference

Architecture

geometric stone informs the interiors of retail store by tens atelier in china

By Zarkon Group,10/03/2024

Tens Atelier designs VeVelte Yintai Center Store’s interior

VeVelte Yintai Center Store by Tens Atelier focuses on curating a collection of quality brands, including those from emerging Chinese fashion designers, with the aim of showcasing Chinese design globally. Tens Atelier took on the task of redesigning the VeVelte store in Hefei‘s Yintai Center, emphasizing its role not just as a brand showcase but also as a salon for VIP members, fostering interaction between the brand and consumers.

The site presented challenges, such as a large smoke pipe near the entrance and irregularly arranged structural columns. The design concept introduced the idea of a ‘boulder’ to guide customer flow and views, strategically minimizing the impact of columns. The ‘boulder’ form also serves to delineate distinct brand display and functional areas, optimizing the use of space.

all images by MRC

Tens Atelier draws from abstract geometrical stone forms

The symbolic character of stone is incorporated into the space, not by directly introducing natural stone but by refining an abstract geometrical form inspired by the concept of a stone. Tens Atelier’s approach integrates the abstract concept of stone with the identity of VeVelte, conveying the symbolic meaning through the overall spatial experience.

Considering the seasonal theme changes for each brand, the designers opted for a uniform warm yellow overall color, while maintaining flexibility with white walls for display and posters, allowing for easy adaptation to evolving brand themes.

VeVelte Yintai Center Store by Tens Atelier showcases quality brands, promoting Chinese design

the redesign of VeVelte in Hefei’s Yintai Center creates a VIP salon to enhance brand-consumer interaction

site challenges prompted the design of a ‘boulder’ concept to guide customer flow and views

the ‘boulder’ form minimizes the impact of columns and optimizes space by delineating distinct display areas

Reference

Interior Design

“Subtle luxury” defines Rachel Boston jewellery store

By Zarkon Group,01/03/2024

Interior design studio Hollie Bowden Interiors has created fine jeweller Rachel Boston’s flagship store and showroom in London.

Located in Shoreditch’s Redchurch Street, the store is split into four main areas – the retail space, private appointment area, workshop and office space for the jeweller’s team of 12.

The store aims to blend a neutral material palette of glass and steel with sycamore wood veneer and velvet mohair upholstery.

“Jewellery stores can be read as quite uninviting and exclusive,” Hollie Bowden Interiors founder Bowden told Dezeen. “I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated.”

Cantilever display case — Bowden and designer EJR Barnes have created bespoke displays from mirror polished steel

Placing the jewellery centre stage was a key objective for Rachel Boston when briefing Bowden’s team.

“Even though our pieces are striking, they are ultimately small objects by nature, so I didn’t want a huge amount of fussy furniture or bold colours to detract from the experience of customers viewing our pieces,” Rachel Boston told Dezeen.

In response to the brief, Hollie Bowden created a compact 19-square-metre front retail space “inspired by the concept of a jewellery box that draws your attention into the small, intricate objects within”.

jewellery retail space — The store on Redchurch street is split into four main areas

Sycamore veneer wall-cladding, limestone flooring and lining the display cases with ivory silk combine to create the jewellery-box effect, “emphasising this feeling of being cocooned in the space” Bowden told Dezeen.

“I wanted to focus on materials that have a quiet beauty about them, that you have to get up close to really appreciate,” she continued.

Steel window display — Bowden employs a refined approach to materials for this retail project in London

This process of refinement has been a hallmark of Bowden’s style since establishing her London-based studio in 2013.

“Not over-designing projects with too many materials is very important – to give objects the space to sing,” she explained. “I’m always trying to reduce and simplify.”

Jewellery is displayed in floating window vitrines and a cantilever display desk, designed in collaboration with London-based artist and designer, EJR Barnes.

Made from mirror polished steel, these bespoke displays introduce a “vertiginous moment that makes the space feel unique,” according to Bowden.

For these cabinets, Bowden and Barnes drew on the utilitarian design language of archives which “display, protect, and organise what they contain in quite a neutral way”.

A shop front — Hollie Bowden’s retail space in Shoreditch has been designed in reference to jewellery boxes

Rather than using big ornamental gestures more common in jewellery retail, Bowden says this approach “represents a unique and original way of presenting jewellery”.

“The idea of ‘subtle luxury’ feels like a great counterpoint to retail design at the moment that can feel like you’re in a casino,” she added.

The frames of the cases are simple and uninterrupted, maximising the display of the jewellery and encouraging guests to roam freely around any area.

Red chair — The red cab chair placed at the front of the store is by Mario Bellini

A Mario Bellini Cab Chair in a deep wine red, placed at the front of the store, works along the lines of the unexpected-red-theory interior trend, featured in our recent lookbook.

Through a stainless steel-lined open doorway, the rear space is curtained off for private appointments. This larger 42-square-metre showroom in the back has a more relaxed and intimate feel that mirrors the art-deco style of Boston’s jewellery.

Four chairs around a carpeted floor — The rear of the store is reserved for private appointments

Upon entering the rear space, a brown short-pile carpet and bespoke sofa upholstered in Claremont mohair signals the transition from the storefront.

“We wanted to create two distinct spaces, independent of each other yet with a subtle link that reflects Rachel’s jewellery,” Bowden said.

“While the spaces contrast, the continuations of steel and limestone allow for a striking continuity throughout.”

A brown mohair velvet sofa — The rear showroom features a bespoke sofa upholstered in Claremont mohair

Other projects by Hollie Bowden Interiors featured on Dezeen include a pared-back jewellery showroom and a London office space inspired by the sultry lighting of gentlemen’s clubs.

The photography is by Richard Round-Turner.

Reference

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